Building the Customer Experience
One of the most overlooked details in the wine industry is that a brand’s public website is first and foremost a marketing tool. As such, it’s critical that your site ranks well for relevant searches.
When a potential customer searches for your wine but ends up on a marketplace like wine.com instead, you’ve lost more than just a higher-margin sale. You’ve also lost the opportunity to connect directly with that customer---an opportunity to tell your story, build trust, and create long-term value. That missed connection might mean losing future purchases or wine club memberships.
If your site never appears in search results, that opportunity is gone before it even begins.
Building for SEO
The Pretty Good Platform takes a different approach: SEO isn’t an afterthought---it’s built in.
Here’s how we make that happen:
- Product Catalog — Your product content stays public and indexable for as long as you want, not just while it’s for sale. That means your wines can keep driving search traffic long after release.
- SEO-Optimized Performance — In SEO, speed is king. We render your content and push it to a global Content Delivery Network in near real-time. This ensures customers can access your site from anywhere in the world in under 50 milliseconds.
This approach lets you keep your marketing site while combining it with a dynamic customer experience---and boosting your SEO score.
Why Cloudflare
Moving our processes as close to the customer as possible. We’ve chosen to partner with Cloudflare because it helps us solve multiple challenges at once: DNS, CDN, compute, and security---all ‘at the edge’.
The Pretty Good Platform is built for the marketing demands of direct-to-consumer wine businesses. We handle the technical complexity so you can focus on what you do best: making wine and crafting amazing customer experiences.
Join Us
We’re currently onboarding our first alpha customers with our site builder and SEO-optimized platform. Beta sign-ups will open soon.